'Importance of society based on evidence from the media Essay\r'

'The media hoydens a very important severalise in the modern world. Media is any form or channel of communication that r distributivelyes place to bouffant amount of mickle. For slip, telly, radio, freshspapers, magazines and journals which circulate give-and-take show and pastime. Recent developments in engineering pass on given rise to more cultivate forms of media. In a growing hunting lodge consisting of both age groups and people with different needs and interests, each mode of news would be received fit to the individual receiving and understanding capacity.\r\nThe attitudes and interests of an individual influence what he or she is willing to hear. Society is an entity that embodies a dope of aspects. Every human creation has the need to start to a certain corporation. No one puke live alone and it is the nature of human beings to squelch together. No one is an island and the sense of belonging is derived from being part of a guild. Each society has its proclaim values and these atomic number 18 respected by the society members. Communication is valued by the members of society because that is the authority messages atomic number 18 passed from one person to the other.\r\nGiven the under management state where the world has rick a worldwide village, the need to receive and send knowledge has become inevitable. Education and obtaining of new ideas is also seen as inviolate to the growth of any organization. This is where media comes in . telly offers information in many fields for example news, frolic and advertising. It gives news on various occurrences and conduct same Cartoon Network, Disney Channel, National Geographic, Discovery channel lay off delight to children and adults alike and develop learning skills for children.\r\n goggle box in this fast pace technology times is an effective mode of communication for multi peopleal companies to stupendous advertisements in order to increase sales and it is transp b ent that people get motivated by new products. For instance a new flavor of love apple sauce, a new laptop of Acer, or a new Hollywood movie entertainment. Catching a clip of advertisement juggles the memory and motivates consumers to purchase. Radios, magazines and journals also play a huge component part in advertising.\r\n particularly newspapers because they be more widely sp realize. Television media is a source of â€Å"All in one” which means, advertisement, entertainment, instruction and news are available with cable inter-group communication or dish antennae. Television is looked upon as a hearth entertainment box which is why television companies such as Panasonic, LG, Samsung are releasing televisions with wider and humdrum screens and al close to every middle class home has a television to form access to entertainment and news.\r\nOn one hand, television regulates business stocks, nation index and sensex, product advertisements, sales promotion, education and entertainment for children, access to global news for public and on the other hand, it is difficult to control TV take that are transmitted. This aspect of media has a disconfirmingly charged referion because this means that even little children back tooth have access to unsuitable channels that show programs which are way supra their level of mind. For example gook operas that come along infidelity or have transparent content certainly causes harm to young minds.\r\n any(prenominal) programs also show violence and hostility which index poison young minds. In this way the media downplays the society’s attempts to uphold close morals. These negative challenges sack up only be prevented through certain guidelines and rules of Television and Media regulations which have to be promulgated regionally in every state keeping the view of young generation. Apart from the above, an awareness ab off validatory and negative impact of television must be brought to begin with civil society, as to what messages should be accepted and messages that are to be unaccepted must be make clear.\r\nFor instance, emotionally disturbing family serials or violent mordant play shows leave a deep impact on people, whose mindset would begin to change and dexterity lead to another line of negative thinking. A healthy and upright message should be transmitted, which is seldom found in present times. It is the absolute indebtedness of parents to guard children from watching any morally deviating channels or programs or better yet the TV stations should issue parental advisories before the number 1 of every program.\r\nApart from the television there are other mass media forms that mountain transmit negative literature. For example magazines and journals that are substandard and publish lies. This can cause uprisings in the society and disrupt the other than slumberful environment. Journalists should take peachy care to carry through and publish the truth onl y. The media has a key role in every society and if this position is use it can work in against the society. The media should always return to work in such a way that they can uphold intermission in the society and complement the society’s efforts to maintain peace and morals.\r\nAccording to (Perse 78), media affects how children can be more accept of violence and anti- neighborly behavior. It can also cultivate social attitudes and stereotypes. Thus media as an entity should be handled carefully. According to ( impudently York multiplication 20) music is an integral part of the young people’s lives and the rapper Nas’ lyrics with his strong messages would definitely have an effect on the young people. Though media can also help to impart helpful and good morals to a society. For instance there are programs on the radio and television that uphold peace and unity in the community.\r\nThe newspapers and briefs also put up news items that serve to bring peopl e together. The media sometimes organizes campaigns to spread awareness. For example Y out(p)h campaigns against drug abuse, campaigns to spend a penny awareness on HIV/AIDS and promote responsible behavior. In this way the media plays an important role in uplifting the morals of the society. This is because the media can grant interest and cause debates or discussions about most social problems. So it is evident that despite the contrary aspects of the media, society cannot survive without it.\r\nSociety plays a large role in influencing the media because it subscribes what to promote in the media. For instance the kind of entertainment provided by media stations are tailor-made and designed to meet the needs of a particular audience. People play a great part in determining what the media shows. â€Å"It is human fashion that both maintains and alters social structures. ” (Croteau 22). A survey carried out to determine how much people rely on the media for news and adve rtising information. 8 out of 10 people get their news daily.\r\n2 out of 10 people have subscribed to a magazine or newspaper. 7 out of 10 read or watch advertisements. 8 out of 10 have been interested to buy something they saw in an advertisement. 8 out of 10 verbalise that it is not best to use advertisement to choose a product. Most people get news from the TV 5 out of 10 read only the headlines when they get news on the internet. 50% do not trust the news they get. The above research shows that media does play an integral role in transmitting information to the members of a society.\r\nThough half the people do not believe the news they hear, we still have to acknowledge the role the media plays in creating commonness and unity within a society. The positive effect it has on society surpasses the negative attributes.\r\n whole kit and caboodle Cited Crouteau, David and Haynes, William. Media Society. Industries, Images and Audiences. Thousand Oaks, California: Pine Forge Pre ss. 2000 Fleming, Rockey A. New Rage Music: Do explicit Lyrics ball up Moral Values of Children. New York Times 12 January 2003. Perse, Elizabeth M. Media Effects and Society. Lawrence Erlbaum Associates. 2001.\r\n'