Strategic Marketing Report of Cadbury Schweppes Assignment

Strategic Marketing Report of Cadbury Schweppes - Assignment Exampleance and early prospects kraft paper core capabilities and assets Strategic position assessment recommendation and limitations of the study are also obtained to form procedure of the process.Cadbury Schweppes is a candy store shaper that has been known for its English heritage. Established in 1824, the company managed to stay on top of the big confectionery manufacturers and has become as third world leading manufacturer of confectionery in the world. It has established business units in Britain and Ireland, Middle East and Africa, North America, South America, Europe, Asia and Pacific.Kraft viands is a manufacturer of packaged food products, including snacks, beverages, cheese, convenient meals and various packaged grocery products. Its products are exchange to consumers in 160 countries and had operations in more than 70 countries and products make at 159 manufacturing and processing facilities globally.The d raw segments covered by Cadbury are chocolate and candy brands. Its chocolate brands are Cadbury Dairy milk, Crme Egg, skin and Green & Black. Its gum brands are Trident, Hollywood, Stimorol, Dentyne, Clorets and Bibbaloo. Candy Halls, Maynards, Cadbury Eclairs and Natural Confectionery Co. (Cadbury Plc description)Kraft segment covers cheese, dinners and dressings. Portfolio of products include golf club brands, including Kraft cheeses, dinners and dressings Oscar Mayer meats Philadelphia cream cheese Maxwell House and Jacobs coffee Nabisco cookies and its Oreo cookie brand Milka chocolates and LU biscuits.Together, these two companies formed a formidable company thru a merger done in February 2010 that made Kraft/Cadbury the second largest confectionery in the world. The merger move, according to Kraft CEO, is a transformation for future growth prospects both for Kraft and Cadbury to become the worlds number one confectionery manufacturer (Zendrian, 2010). Projected status of Kr aft/Cadbury in the industry as a result of merger is visualized in