Triumph Launching Event

Executive Summary3 Introduction4 node write6 Demographic6 Behavioural6 Environmental s puke7 SWOT Analysis7 blighter Analysis9 stemma observations10 In- breed10 Shoppers Behavior11 Oncourse shop12 Ideas / Amendments for free reinctional and creative on field services12 stag Awargonness Survey14 Motorcycle prune14 C visual sensehing and accessories17 termination and Recommendations21 Range evaluation21 reign mounters mark21 Executive Summary Firstly, we shall present a secondary information just ab step to the fore the order of battle. The fraternity was formed as a ride manufacturing beau monde by Siegfried Bettmann in Coventry in 1887.In 1967, the increaseion of the bicycle peaked at 47,000 units in this year. Unfortunately the business went into liquidation beca utilization need of government backing. But in that year, John Bloor, a businessman who is the accredited owner of the company, bought the land where the factory located and therefore make the rights to the arouse of delight and assembles a team to develop a parvenu cultivate. In 2008, the company could break the record of its peak mathematical production. They were able to produced much than 50,000 units in this year. joy now has atomic number 23 factories and all be 100 per centum owned by the company.Two of these factories ar based in Hickley, UK and the opposite tierce factories atomic number 18 in Chonburi, Thailand. The app arl and accessories are make in China. For contentment cycle, there are six affirm which faecal matter be classifies as the fol gloomying Supersport, Ad feign, Touring, Classics, Cruisers and buggys. The age feeds for all(prenominal) cuckold are different from each other. The younger tar assume commercialize is much attracted to the Supersport, adventure and roadster hunt down whereas touring and squad cars prescribe attracts to a greater extent of 45-60 years old. The start out that is the most popular and has the bigg est bulk sold is the classic.Whereas the roadsters range has the most competitors. there are 54 dealerships in United Kingdom and Ireland. Sixteen of these are multi- franchise dealers and 38 are solus dealers. All of these dealerships are franchised. All dealers must look on spot sample such(prenominal)(prenominal) as colour the enclose blue with wooden floor. lambert percent of the stores will have PCA peculiar(a)ist. There are 16 supplementary markets and 36 countries nationwide. Introduction The aim of this ramble is to propose an topicive entrance circumstance of victory fit come on range to dealers practical(a)(prenominal)ly UK using the range evaluation that we have researched.Having an effective entraping answer behind second the company to maximize and chief(prenominal)tain relationships with the dealers in order to secure orders. This project also hoping to improve with the order management process which deal get over cost and time benefits both t he company and dealers. We have been given the prospect to evaluate and improve the sell at the launching notwithstandingt for the surrender/Winter 2011 dominate apparel solicitation. contentment is a bike company whom also sell bikers costume and accessories range. Their objective is to promote and be more emphasize with this range where they at extend electromotive force opportunity.This project aims to pass water knowledge about how to expand pleasures habit collecting to non-biker nodes. We are appointed to evaluate and suggests a new lunching event(s) to dealers substantially-nigh UK. The problem that they are having now is that their clothing and accessories range are nevertheless known among bikers. It is our mission to come up with strategy to maximize their improvement by expanding their guest base. We are here to think of expressions that weed attract those who are non-bikers. For clothing and accessories, they will launch solicitations twice a year , which consists of confine/Summer army and autumn/Winter collection. The collection is made up of core and seasonal items. Core items are the items regarding to the season and the dealers can reorder any time because the stock is at Headquarter. For seasonal items, they centering on the climate during that particular time of the year and save in stock(predicate) via off order. Forward orders are crucial for both dealers and Triumph. This is the way dealers can secure products for the season and allows Triumph to understand the market and best seller.For the Autumn/Winter 2011 collection that we are appointed, Triumph has coordinate unitedly with Barbour. Barbour is a UK owned clothing store broadening out from its countrywear roots. To daylights the company produces clothing that is shapeed for a full country lifestyle. The collection is to be launch during February and March 2011. The launching event usually taken place at the factory where dealers call up the pop up sto re for viewing the new collection and this is to be joined by appointment wholly. Information, product demo and order make are taken place on the event day.Sometimes the person visit the event may non have the self-confidence to make the purchase, therefore the company is given them a 3 calendar week launching event so that decisions can be made deep down this 3 weeks. During this 3 weeks, blown-upr dealers have their individual bringing of 1-3 staffs whereas 2-4 venial dealers are grouped together. The main goal of this collection is to jump-start expanding the market to those who are non-bikers. But the problem being that they have not been considering about putting their products into any other department stores because they want to give precedence to their existing dealers for stocking Triumph products.There is no budget limit for the launching event and sounded wish the previous events made at the factory has been quite low. Their main competitor is BMW (for motor cycle department). If there were any stock left at the end of the season, participated dealers will pay extra to get their names printed on the sale adverts, which is usually published in the motor publishing. Customer Profile Demographic Supersport Customer is male, in the mid 20s, whizz, and lives in the city. Adventure Customer is male, in the 30s, married, lives in an upscale neighborhood.Touring Customer is male/female, in the 30s, married, moves around a lot with no permanent resident. Cruiser Customer is male, 50-60 years old, married, living in rural area. Classic Customer is male/female, in the 50s, married, and does not live in big cities. buggy Customer is male, 25-40 years old, single, and lives in the big cities. Behavioural Supersport stack who like hasten, and suppose for a motor technically outstanding with utmost specification. Adventure People who like adventure, and consider for versatile motor accompanying them in different environment.Touring People who like sport and travel, they olfactory perception for a properly motor having grater practicality in touring or sports touring. Cruiser People who like cruisers look and embrace place of the hotted up motorcycles of the60s. Classic People who like vintage style and look for a motor presenting forward-looking interpretation of a timeless classic. Roadster People who take speed and agility seriously and look for a middleweight highroadfighter. Environmental scan SWOT Analysis Triumph was formed as a bicycle manufacturing company by Siegfried Bettmann in Coventry in 1887.The first motorcycle was built in 1902. Triumph now has five factories around the world. They have 750 dealers in 35 countries and 54 of them are in UK. The clothing range started in 1994 with collaboration with Frank Thomas. Strengths * Branding A United Kingdoms dent born in 1887. The reproach is not only wholesome known in the UK but passim the world. * Worldwide presences Triumph truly has an internation al presence with factories in UK and Thailand for the motorcycle sector and for clothing sector in China. Also there are 750 dealers around the world.Countries including Australia, Austria, Belgium, Brazil, Canada, Chile, Czech Republic, Finland, France, Ger many a(prenominal), Greece, Hungary, Italy, Japan, Mexico, Netherlands, new-fangled Zealand, Poland, Portugal, South Africa, Spain, Sweden, Switzerland, Taiwan, UK, USA and Venezuela. * Collaboration The company successfully collaborates with the well known British clothing carry Barbour for their 2011 Spring and Summer clothing collection. This is an opportunity for Triumph to extend their brand sentience to non-bikers sector. * Customization There is an option create my Triumph on the website where you can wee your very own Triumph motorcycle.Weaknesses * Undifferentiated products/service Unlike their rival, BMW, they tire outt only make motorcycles, they produce cars as well. This is why BMW is a much better known com pany because their repoint market is relatively larger. * Because Triumph refuses to expand their stores into a more commercial environment such as a department store, the chance of attracting larger non-biker audience is lower. * The company is lacking marketing expertise. This weakened the brand to expand to its dominance customers. Opportunities * The virtual world is becoming an essential part of our lives, Internet is a powerful to a faultl.Having a Triumph site where customers can order online is beneficial. * Joint venture with Barbour will give opportunity to Triumph for expanding the brand name and brand awareness. * Moving into a new market segment with the clothing collection will generates more interests in the brand itself and also generates more profit. Threats * The aliveness Global recession The economic decline resolving in the bespeak of consumers. Especially with the increase in inunct price, a motorcycle is considered as a want not need. * Intense comp etition There are many competitors in this market.Many of the competitors offer marketing incentives and reduce in product price. This action will have a negative effect on Triumph pricing and market share. * Global warming The produce of global warming will effect in Triumph motorcycle sales. People are becoming more conscious of fuel consumption. PEST Analysis Political The government has discour cured bike usage by increasing taxes for all bike riders. Since 2009, there has been an increase in wheel Road Tax as well as Bike put Tax. Vehicle Excise Duty for Motorcycles has change magnitude for the 2009-2010 period.With the increase in oil prices, it has constitute far more costly to ride a ride today. Even so, traffic congestion and overcrowded public transport favors motorcycle use as a means of commuting. Economic Inflation rates in the UK are increasing as well as the exchange rate, piece of medicinal drug the interest rate remains low. Due to this situation, the prod uction of motorcycles depend more on imports and labor cost have increased as a result. At the same(p) time the increase in global mickle has created severe competition in the industry due to the emerging conflicting markets.However it is easier to escape this recession on a dickens-wheeler rather than a car. well-disposed More people in the UK now own motorbikes despite the increases in cost. It is more socially acceptable to own a bike, and there are a lot more female motorcycle owners. A lot of older individuals who used to ride bikes when they were young are now beginning to purchase bikes once again (returner bikers). The number of motorcycle use has increased over the years as opposed to cars, as they serve as a status symbol and are more efficient and practical in traffic.Technological Technological advances have added many safety features to motorbikes to make riders more comfortable. The demand of motorcycles has led to the emergence of larger capacity locomotive engi nes (around 500cc). These changes make motorbikes more attractive as a means of transport as well as a leisure activity. Store observations In-store North city Triumph North city Triumph opened this brand new store just a month ago and the shop outlook sincerely inspires customers, even though you are not rider. Big Triumph flags external and a fresh, clean environment welcomes you inside.The store is located in a busy suburban area, half an hour from capital of the United Kingdom city, in a approximate marketplace if you are coming by car or by bike. The store is a Triumph Solus dealer and they have a PCA Specialist who is in charge of clothing and accessory parts. The Triumph brand is very well presented in the North city store wooden floors, bright and high spaces display their bike range and modish clothing collection range in a stun way. The shop offers individual(prenominal) assistants for customers and all staff is most helpful and willing to serve clients to butt on a ll their necessitate.The Triumph collection is still very monotonous and racy leather pennants and trousers make everything look like same. Unfortunately no product really stands out and even labels such as new ensample failed to make you more interested to defile. North city Triumphs ideal customer is a man in his mid 40s, who buys products generally for his needs rather than his wants. Metropolis Vauxhall Metropolis Vauxhall is located south of London city center, close to all transport connections. The shop is a Triumph multi- franchise dealer, so it also offers its competitors products.Here Triumphs determine as a brand is less highlighted and the collection range is narrower. The store visit is less inspiring than at the Solus store and Triumphs products get lost among competing brands. Yet, a broad supply of competing products and brands attract a larger number of customers and this generates increased impulse sales for the more generic Triumph products, such as their l eisure clothing line. The Triumph collection range remains vague and limited space availability makes displaying products, and brand imaging, challenging.Metropolis Vauxhall Triumph? s ideal customer is a man aged among 35 and 55 and they also might pop in store just for clothing, not just because of biking. Shoppers Characteristics Triumph habit ideal customer is a man between 35 and 55 The ideal, and also potential customers, are males returning to their youth they like to wear something classical, stylish and keep their individual style rather then run after(prenominal) the latest trends They like to shop in store They shop primarily for needs more than wants Triumphs customers respect personal assistants and prefer visiting the same local store Customer respects practical clothing and a personal look Triumphs brand is an authoritative factor for customer ( SWOT,PETS, Dealers feedback) Online shop Online shopping has exploded during last ten and today it is normal to d o a virtual shopping send that satisfies the customers needs. This year e- retail sales are on course to a record 16% growth in the UK and as retailers start offering more and more e-services online shops will become fast-paced and more functional.Also, using IMRG ( Interactive media in retail group) research report, clothing is unity of the fastest growing online shopping sectors. Online shopping advantages are remarkable. dispirit costs (expenses) to retailers and customers, user friendliness, fast delivery and independence of shopping hours are factors that every company should take advantage of as much as possible. Though Triumphs look-alike is built on customer service, this would be a further advantage that increases their competitiveness. Also, as no other competitor has a truly outstanding online store, small quality improvements could result in a decent increase of customers.Triumph world website and dealers websites are overall very professional compared to other mo torcycle brands, but dealers own online clothing shops /services differ largely in their visual outlook, ranges and operating systems in general. Outstanding and interesting dealers stand out straight away. Carl Rosner and A1 Moto are good examples of online shops that are simple to use and conformable/balanced within Triumphs brand image and product range. Almost exceptional, Solus dealers stand out with a positive Triumph brand image and visitors get a feeling that the dealer is standing behind and believing in their brand 100%.However, surprisingly many dealers have a complicated order system and their product ranges are presented in a dull way, without a professional feel. The pictures are small and especially the light coloured day-by-day clothes drown into the white background. At the moment some dealers pages dont inspire to shop and their complicated order-system does not encourage online buying. Based on the research results and the feedback we got from consumers that are targeting Triumphs target group, it is recommend that dealers webpages and online services would be similar and linked together with the Triumph brand nationally.Triumphs target group and potential buyers mainly consists of men who usually appreciate user friendliness, and a straight forward clothing line, that can be bought with just a couple of clicks on the mouse Ideas / Amendments for functional and creative online services Dealers online services/ shop harmonized to Triumph official sites and brand image. Product info and pictures to have same the outlook as is used in the Triumph catalog and their official pages. Creating seasonal online campaigns that are targeted to inspire loyal customers and new potential bikers. humanity campains. Goes with boxes.Website would automatically suggest clothes or accessories that would go well with antecedently purchased items. Making online shopping easier and more fluent. Product ranges displayed with uniform background image and a picture size that allows you to properly view the chosen product. * enclothe pictures with real people, using professional photographer Promoting of episodic wear line should be more directed towards the target customer group, men that have spending power, but little time for shopping. Create competition throw your own jacket or t-shirt. Winners design would be launched with limited number.Brand Awareness Survey We have cross off up a survey analyzing Triumph brand awareness amongst Fashion students aged between 21 to 35 years old and other kinsfolk was people with no age limit. At the moment, out of 38 respondents, only 14 have heard of the brand Triumph. Whereas the main competitors such as Yamaha, Ducati and BMW have 35, 32 and 30 respondents respectively. There are many factors that can be the reasons why Triumph is not as well known as the competitors. * Locations of the stores * Sponsorships * Product variety * Brand reputation * Brand marketing * Brand accessibility Another point that we can observes is that out of 38 respondents, only 1 respondent wrote Triumph as the brand that comes first in their mind. Whereas Harley Davidson has 15 respondents and Ducati has 8 respondents. For improvements of the brand awareness, we can study how Harley Davidson presents itself to the audience. After this observation, we would like to focus the brand emphasizing its British heritage with the Classic look. We can devour that Harley Davidson and Vespa also have the Vintage Classic look and we think if Triumph brings out the heritage theme it can become better known as well.Also, taking considerations consumers, we see that most potential new customers are middle age people, who have interest to start new, youngish hobby or finally carry out their dreams. These people, broadly men, have also money to spend for bike and naturally for street wise/ credible clothing. Analysis of Product offers Motorcycle range Triumphs 2011 motorcycle product contains the pa stime ranges. Pictures of products are listed in appendix. Roadster range Triumph Roadsters range is for the street. It stresses military posture, style, performance and agility.This range has Street three and step on it Triple. The Street Triples specification includes Triumphs trademark twin headlights and high level silencers, meaty dual stop discs up scarecrow and a statewide instrument suite that even includes a lap timer and adjustable gear change indicator. The Speed Triples specification includes four-piston Brembo brakes for eye-popping stopping power, expand alloy handlebars, fully-adjustable 43mm upside down forks for maximum control and a comprehensive instrumentation that includes lap timer and programmable gear shift light. Supersports rangeTriumph Supersports range is for the rail to compete with the best in the supersport class. This range has Daytona 675. With the lightest and narrowest chassis in the class, the Daytona 675 delivers unusually agile and intu itive handling. Fully adjustable suspension front and rear, with pitchfork adjustment for high and low speed compression damping, gives the Daytona 675 superb unfeelingness on all surfaces, while top-of-the-range monobloc radial brake calipers up front deliver eye popping stopping power. Adventure range This range is designed for people who are looking for adventure and it has tiger 1050.The Tiger 1050 is equally at home in the urban jungle as it is prowling on the open road. The Tiger 1050 with its commanding riding position, its muscular 1,050cc threesome engine, powerful brakes and high specification sporty chassis making for real fun on the twisties and composure in the traffic. Tiger 1050 is a superbly competent bike and does scratch, tour and commute all. Touring range This range satisfied sport and touring at the same time and it has Sprint. (Sprint ST and Sprint GT) equally capable of crossing continents or taking on a rail day, the Sprint is one of those rare contradic tions.The new Sprint ST has been given a number of improvements to ensure it remains one of the worlds preferent sports-tourers. Updates include new reflector-style triple headlight unit re-designed cockpit the same stunning 1050cc inline triple engine, but with latest spec ECU for ultra-smooth throttle response. Sportier than the GT, the Sprint ST is set to become even more attractive due to its new ultra-competitive price. The New Sprint GT is greater practicality and more emphasis on the touring aspect of sports touring. It offers a unique proposition of performance, practicality and price.Performance from the uprated 1050cc triple with 130PS on hand. Practicality the GTs byword with 117 litres of lugguage, ABS brakes, u-lock, built in rack and grab handle, and a200 mile fuel range. Classics range This range is designed for classic motorcycle style. It has Scrambler, Bonneville, and Thruxton. Scrambler is inspired by the 60s Triumph off-road sports motorcycles that were stripp ed down for racing and has a unique look and feel all of its own. It has styling details including gaiters, white seat piping and high swept chromed side pipes.Bonneville is a thoroughly modern interpretation of the unambiguous proper motorcycle, this iconic symbol of rebellion and independence is even more accessible thanks to its low and narrow seat, clean and efficient fuel-injected engine and lightweight 17 inch alloy wheels for even sharper handling. Thruxton is named after the famous racetrack where Triumph ruled the roost and is inspired by the Ton Up Boys of the 1960s. The Thruxton is Triumphs sportiest Modern Classic, and authentic coffeehouse racer delivering a unique Triumph experience. Cruisers rangeThis range presents classic cruiser looks and has America, Speedmaster, Thunderbird, and Rocket III. For the classic cruiser look, the America comes with shrouded front forks with polished lowers, chromed single headlamp and chromed engine covers, machined cast wheels, chro med detailing and twin reverse conoid pipes. The Speedmaster is a tough looking, no-nonsense sports cruiser thats dripping with attitude. With blacked out engine cases, slash cut pipes and cast black wheels with polished rims, the Speedmaster embraces the attitude of the hotted up motorcycles of the60s.The Thunderbird oozes cruise from every angle with its strong, muscular lines. Powered by the all-new 1600cc T-16 parallel-twin engine, the Thunderbird delivers class leading power, torque and economy figures, with a refinement previously unheard of in the mainstream cruiser class. Rocket III Touring is a accepted mile eating custom tourer blessed with unique disposition and that memorable 2. 3 litre motor. The iconic engine has been retuned for effortless low down torque. Rocket III Roadster has Classic streetfighter looks and delivers the tree-pulling levels of torque. Clothing and accessoriesTriumphs 2011 spring and summer garment and accessories product contains the following r anges. Pictures of products are listed in appendix. Roadster range Performance products with attitude, developed for the street and the city. Roadster garments are targeted at the riders of Speed and Street Triple and range from subtle to laboured mark products. Added comfort and features make these products more usable for everyday or occasional riding. This range has items in jackets, pants and jeans. Supersport range Performance supersport products follow the ethos of bikes like the Daytona 675.They are technically advanced with high specification, delivering a product range that is aimed at the track and sports riding. Visually strong, these pieces are heavily branded with a bold and distinctively triumph design. This range has items in one piece suit, jacket, and jeans. Touring range Touring series is a very functional range of products. Waterproof, windproof and breathable, this collection has been developed to allow consumers to enjoy long rides, providing the wearer with th e essential resistance from the elements. This range has items in jacket, pans, and jeans.Adventure range Inspired by the spirit of adventure, this collection of products has a more rugged, enduro style. Packed full of features, these functional garments will deal with the requirement of both road and off-road riding. This range has items in jacket and pants. Heritage range Classic looking products make up this range, inspired by motorcycle garments of the past. This collection is designed for the exacting requirements of a modern day motorcyclist, whist also maintaining that true authentic heritage. This range only has items in jackets. Modern retro rangeWhere modern meets retro, a range of products inspired by the classic racing garments of the 60s and 70s. The use of racing stripes, graphics and colors are combined with classic style leathers and modern construction technologies to deliver a performance riding product. This range has items in jackets and jeans. Legend range The Triumph legends range includes a series of products that pays homepage to the icons of music and screen that had a close relationship with Triumph. Legend collection contains two special editions which Mare- James Dean special edition Jacket and Mcqueen special edition Jacket.Cruiser range This range have taken the classic image of the cruiser and given it a Brit Rocker attitude. The Cruiser range take their exploit from the British Rocker culture of the 1960s and 70s and combined these looks with modern technology. This range has items in jackets and jeans. Triumph uniting range The triumph union range has a fashion influence with products that cross over between categories and can be comfortably gaunt on any bike or worn off-bike. These products have grapheme and a style of their own. This range has items in jackets and blousons.Function range The function range of products comprises of waterproof oversuits and protector including protect vase, back pro-tech and pro-tech jacke t. Mens cursory range This range presents unremarkable look and has items in shirt, layer tops, leggings, jackets, T-shirts, shorts, polo, hoodies, and denims. These products can go with other Triumph products. Ladies range The ladies collection offers a centre number of styles and options to evoke to both rides and pillions alike. All styles are designed independently, conceived to appeal to women.This range has items in jackets, jeans, gloves, and boots. Ladies day-to-day wear range This range presents insouciant look and has items in shirts, T-shirt, vests, and jeans. Junior range The junior range is fun and colorful, and is ideal gifts for younger Triumph enthusiast. This range has items in shirts, T-shirts, bike sits, model kits, and Triumph Teddy. Personal accessories range Personal accessories range has items in following categories personal luggage (helmet bags, bum bags, laptop bags, and hold all) gifts(magnets, cybertool, water bottle, and card set) team hinckley (door mat, buff, beer mat, and bike mat) headwear and buffs (hat, buff, and neck tube) collectors scale models wallets and pens watches and wall clock belts and buckles linchpin fobs and pin badges mugs and glassware -patches and stickers Conclusion and Recommendations Range evaluation Triumphs clothing line is strongly linked to their motorcycle collection. They offer a wide range of riding gear, of high technical quality, designed specifically for each motorcycle model.They renew their clothing line twice a year to suit their customers changing needs throughout the year, allowing them to adjust for different weather and climates. Triumph is proud of its roots and history. This becomes work out after only a brief glance through their webpages. Their clothes are designed and manufactured with utmost respect towards its image and heritage. This way they guarantee customer satisfaction and a first class biker look, adapted for riding and leisure. Their vast clothing line ser ves both the customers and the dealers needs.An ideal riding suit or just a jacket has been designed to every motorcycle type and this helps the dealers in designing their collection and building their order. Triumph pricing range is ideal and comparing biggest competitors BMW and Ducati, we see that their products offer best value for money. If the clothing range, especially in casual wears would be bit more mature and classical, we would even suggest high prices for some products. Every dealer should offer best-selling products for all motorcycle range and also build up perfect combination for casual wears that goes together in style with modern motorcycle clothes.The climate and repair are naturally also authorised factors, but it is more important in our view that the supply for their target group and demand of motorcycles are in balance. Collections offer great suits for driving and in that field Triumph are reaching their goals (touring, supersports, adventure). However pro blem is that most of these products arent something you buy every season, not even every year, so Triumph clothing should be stand out more through modern motorcycle clothes, casual wears, that goes as well as biking clothes (modern retro, legend, heritage, casual). Triumph dealers rangeBased on our store-visits, customer feedback and material that we received from the Triumph company, it seems like Solus and multi-dealers have certain(prenominal) problems defining an ideal clothing range. Solus dealers normally have a large range of products but the typical customer normally comes in to see motorcycles and if they buy clothes it is usually mainly for driving. The casual wear line is presented well but since the competition in this field is fierce, people tend to prefer buying clothes elsewhere. Multi-franchise dealers have other brands presented as well, so Triumph clothes are not standing out too well.However, these shops are visited by a larger number of new potential customers, so if the range matches the customers needs, this will affects sales positively. To be able to take a chance a perfect balance for the range that is being ordered, dealers must target their potential customers and then build the perfect match of driving clothes, casual wears and personal accessories around it. The Triumph company must also be able to build a brand image that is identical with the products that are being offered. Every successful clothing brand has to focus on a certain look.Triumphs history and success in motorcycles is defined by their individual yet stylish look and this should also be the brand message going forward. Appendix http//www. triumphmotorcycles. co. uk/clothing, Triumph company materials, 1 . http//www. triumph. co. uk, http//www. a1moto. com, http//www. carlrosner. co. uk, http//www. metropolismotorcycles. com 2 . http//www. harley-davidson. com/en_US/Content/Pages/MotorClothes_Merchandise/pink-label. html 3 . http//eu. levi. com/en_GB/shop/ind ex. html, http//www. asos. com 4 . http//www. streetshirts. co. uk